Masthead directions
Three options that step away from the Hims/coral-italic DTC pattern. Each card shows the brand wordmark + greeting block as it would appear on the home screen.
01 — Editorial Atelier
Quieter. Type-led. Persimmon retired from chrome — used only for live data.
PannlYour panels
Tuesday · May 5 · Day 12
Good morning,
Cole.
On track today
02 — Clinical Dashboard
Stat-first lede. Wordmark drops to a tiny tracked label. Reads like Whoop / Garmin.
PANNLOn track · D12
Cole · Tue May 5
1,450/ 2,100 KCAL
PROT
95g
CARB
180g
FAT
60g
BURN
432
03 — Quiet Luxury
Greeting becomes the editorial hero. Custom monogram + tracked small caps. Aesop / Equinox lane.
Pannl
Good morning
Cole.
Tuesday, May the fifthDay 12
04 — Hybrid (proposed)
4-quadrant mark from #01 + tracked small-caps PANNL from #03 + editorial 'Cole.' hero from #03. The pick.
Pannl
Good morning
Cole.
Tuesday · May 5Day 12
All three keep the Pannl persimmon — but only as a *data accent* (calorie ring, FAB, deficit chips), never on the wordmark or your name. That single shift is what breaks the visual rhyme with Hims.